Internet Marketing Service :
Internet marketing, also
referred to as i-marketing, web site marketing,
online marketing, or eMarketing, is the marketing of
products or services over the Internet.
The Internet has brought many unique benefits to
marketing, one of which being lower costs for the
distribution of information and media to reach the
global audience. The interactive nature of Internet
marketing, both in terms of providing instant
response and eliciting responses, is a unique
quality of the medium. Internet marketing is
sometimes considered to have a broader scope because
it not only refers to digital media such as the
Internet, e-mail, and wireless media; however,
Internet marketing service also includes management
of digital customer's data.
Internet marketing service ties together creative
and technical aspects of the Internet, including
design, development, advertising, and sale.
Internet web site marketing also refers to the
placement of media along different stages of the
customer engagement cycle through search engine
marketing (SEM), search engine optimization (SEO),
banner ads on specific websites, e-mail marketing,
and Web 2.0 strategies.